M&M popcorn ad

The M&M popcorn advertisement is focused on twelve year olds. It is advertising M&M's and the different colours they have and how it's suitable for every event, even a family event. On the 13^th of September, this ad was found on Youtube as I searched for M&M - Popcorn. The ad was released on June 19, 2010.

The purpose of this ad is to sell M&M's and get all the kids and teenagers to buy the product. It is to encourage kids’ attention to buy M&M’s and to show them that M&M is suitable for any event and tastes better than any snacks. But the main purpose of this ad is to sell their brand name to kids, especially aged 1O-15. The more kids and teenagers buy M&M’s the bigger product it’ll become. It is also to show that M&M’s also has promotions for lucky buyers who might win a movie tickets.

This ad started off with a family who looked bored watching TV with popcorn as their snack. Then come along the mother who brought them M&M’s for the rest of the family to add to their snacks. Then the kids in the ad looked very excited.

One of the M&M figure put on a DVD for family entertainment and made the whole family happy and kept them entertained again.

The target audiences in this add would be young adults particularly 1O-2 years old. An old grandma would not likely to buy this product. This product is more likely to be bought by kids, teenagers or young adults because people their age like sugars, chocolates and candies.

There are not much written techniques in this add. The only written technique that was used was at the end of the ad which says “COLLECT 8 POUCH TOPS. GET 2 FREE MOVIE TICKETS”.

The visual techniques that are used in this ad are very successful because they had the M&M figures and also the popcorn figures not just the actual snack and this is to show the comparison between M&M’s and popcorn. This is set in the living room whilst they’re watching a movie because this ad is trying to promote free movie tickets that the buyers can win. After the mum brings in a bowl of M&M, the popcorn gets abandoned and this shows that M&M’s better to nibble during any event, especially during movies.

The sound/ voice techniques that are used in this ad are the different sound that they had when watching two different movies, the laughter, the talking, and also the popcorn noise when it popped. This helps a lot with the visual techniques because we can relate to this ad much better. Especially 12 year olds who loves watching movies and M&M’s.

M&M popcorn is a successful ad because it gives the audience excitement and it grabs their attention to the snacks. The sound effects and the visual techniques worked well together to accomplish its purpose which was to sell the product to 12 year olds. The way they have put this ad together is very good because it has humor and good sound effects and good visual techniques, etc. I rate this ad 8 out of 1O. this ad engage the audience to buy M&Ms because of the free movie tickets that they might win.